The Challenge.The Essential Message had been online for a long time and their website showed it’s age. They had long outgrown their static HTML site. It wasn’t easy to update, and as they had completely reorganized their business, updates were… well… essential.
Though they focus on one core mission and service, they provide that service in different ways for different types of clients – and that posed a huge challenge. They needed to split up their large amount of content in a way that made sense to visitors, but still welcomed their monthly members.
They also wanted to revamp their online presence. As they branched out to serving more corporate clients, they wanted an overall look that was more professional – but without looking too corporate themselves.
- A professional online presence that reflected their mission and their caliber of client, but that was still warm and friendly.
- A cleaner, more minimal design with softer colours that also incorporated their signature arrowheads.
- To use WordPress as a content management system, so it was easier to use and update.
- A better way to organize and separate their content, so visitors could easily direct themselves to areas of interest.
- A separate, private membership area with audio recordings, event registration and workbooks.
- An online store to sell workbooks and teleclass recordings to the general public.
- An easy way to collect and display testimonials.
- We created a professional-looking custom child theme using warm neutral colours, and incorporated a lot of negative space in order to keep the design clean.
- We sourced and implemented custom fonts, including a script font to add a casual touch to their presence and a more casual serif font to use in blog posts. This helped create a professional, but still warm and personal tone.
- We built two menu systems: one for common pages, and one that split their content into sections based on target audience. We then created a landing page for each large section that further broke down content into easily navigable sections, using widgets and more custom menus.
- We split their membership area off into a separate WordPress website, and implemented a membership system and a digital download system.
- We created a ‘Store’ section using custom post types, and integrated their existing shopping cart and autoresponder systems with their store.
- We set up and implemented a third-party testimonial management system (Testimonial Director) to collect and display testimonials in various places on their website.